SEO Fundamentals

If you are not familiar with SEO fundamentals, you should be. SEO (search engine optimization) works with the basic search engine algorithm to improve the page ranking of a website. In short, the SEO process consists of optimizing each of the three basic components of the search engines algorithms so as to rank highly in their results.

Knowing how search engines work behind the scenes is the first step in increasing a website’s search engine results. If you do not have a clear understanding of what the various keywords and phrases mean, and if you cannot optimize the page to make it visible to the search engines, you are not likely to get ranked high on the search result pages. Understanding the basics of search engines is therefore fundamental to your success as an internet marketer.

Keyword Selection

Keyword selection is one of the most important aspects of SEO. Since Google is the biggest search engine in the world, selecting keywords that will help to increase the page rankings of a website is critical to any internet marketing efforts.

Google offers a free keyword tool which helps users to find words that they use frequently. For instance, a website owner who is promoting a restaurant might want to choose the word “restaurant” frequently. This will help to optimize the keyword “restaurant” for their site.

Meta Tags

Search engine optimization requires the optimization of meta tags in a website. Meta tags are the strings of information that appear at the end of every web page in a website. When a user searches for something in Google, the Meta tag for the page appears next to the search box and describes what the user is looking for. Search engines can easily detect meta tags and use them to increase their page ranking when it comes to ranking the site.

Meta tags should not contain keyword stuffing, because search engines may not recognize this as relevant information. Instead, meta tags should describe the information provided in a page, what the page is about, and what the page is used for. Meta tags can also contain links back to a page.

Keyword Density

The second element of search engine optimization is the keyword density of the content of a website. When a user types in a search term, the search engine will use the keywords found in the meta tags of a page to help the user determine whether or not the page has all the important information she is looking for. Search engines look for relevant content, and when they find this, they will rank the page.

Link Building

The third element of search engine optimization is link building. If a website uses anchor text links to describe its content, the search engine will index the page, because the anchor text links are relevant and informative. Search engines will also rank websites based on the number of relevant anchor text links to a particular page.

There are many more things that search engines consider when ranking a website. However, these are some of the fundamentals that have proven effective for getting websites ranked high on the search engine results. All of these factors are necessary to increase a website’s page ranking.